2026 Trading Card Market Predictions: What to Watch

Every year brings new opportunities and challenges for the trading card market. Here are our top predictions for 2026.Soccer Cards Will SurgeThe 2026 FIFA World Cup (June-July, hosted in US/Mexico/Canada) will introduce millions of Americans to soccer card collecting. Buy soccer cards early — Topps Chrome UCL and Panini Prizm Premier League are the products to watch.AI Authentication Goes MainstreamAI-powered card authentication will become table stakes for major platforms. Counterfeit detection accuracy will exceed 99%, dramatically reducing buyer risk and increasing confidence in online purchases.The Vintage Floor is RisingPre-1970 cards will continue their steady 8-12% annual appreciation. Institutional money (funds, family offices) is treating vintage cards as an alternative asset class alongside art and wine.Pokemon Stays HotThe franchise's 30th anniversary in 2026 will drive celebration sets and nostalgia buying. Expect premium products targeting adult collectors with throwback designs.Grading InnovationExpect faster turnaround times and potentially new grading companies entering the market. Competition among PSA, BGS, and CGC will benefit consumers through lower prices and faster service.