Social media makes card flipping look easy. The reality is more nuanced. Here's what actually works.
The Business Model
Buy underpriced cards, add value (grading, better photos, better platform), sell for profit. Your margin needs to cover: purchase cost, grading fees, shipping supplies, platform fees, and your time. A realistic target is 20-30% net margin.
Where to Source
Card shows: Best margins. Cash deals, no shipping cost, immediate inspection. Estate sales/garage sales: Rare but incredible when you find them. Online mislistings: Poorly photographed or miscategorized cards on other platforms.
What Actually Works
Focus on volume of mid-range cards ($20-200) rather than hoping for one big score. Grade raw cards that will jump in value with a PSA/BGS slab. Build a reputation as a reliable seller — repeat customers are your best revenue source.
What Doesn't Work
Buying retail packs to flip singles (negative expected value). Chasing hype cards at peak prices. Holding inventory too long (cards are a depreciating asset unless they're vintage or have specific catalysts).