Q3 2025 was defined by the NFL season kickoff and pre-holiday positioning across all segments.
Football Dominates
NFL rookie cards surged 150-300% as the season started. Caleb Williams' Prizm Silver went from $50 to $200 after his first winning streak. The football card market follows on-field performance more closely than any other sport.
Pokemon Pre-Holiday Surge
Sealed product demand increased 25% as retailers stocked for the holiday season. Modern chase cards from Prismatic Evolutions maintained strong pricing. The collector base continues to age up — adult collectors now represent 60%+ of purchases.
Vintage Steady
Pre-1980 cards continued their 5-8% annual appreciation. The vintage market is increasingly institutional — funds and high-net-worth individuals treat blue-chip vintage cards as alternative assets.
Key Trend: AI in Card Authentication
Multiple platforms (including SuperCatch) deployed AI-powered authentication tools this quarter. The technology is reducing counterfeit risk and building buyer confidence across the hobby.