When a SuperCatch listing is on sale, the strikethrough next to the sale price shows the listing’s regular price. We display a small “Last Offered” Date next to the strikethrough so you can see exactly when this listing was last available at the regular price.
California Business & Professions Code § 17501 and the Federal Trade Commission’s Guides Against Deceptive Pricing (16 CFR Part 233) prohibit advertising a “former” or “regular” price unless one of two things is true: (a) the item was actually being sold at that price within the last three months, or (b) the listing clearly shows the date it was last offered at that price.
SuperCatch follows option (b). Every strikethrough on the platform is paired with the date the listing was last offered at its regular price. We apply this disclosure nationwide, not just to California buyers, so everyone gets the same context.
Each listing tracks the most recent moment it was offered to buyers at its regular price. The date advances whenever a sale ends, whenever the seller activates the listing without a sale, or whenever the seller updates the regular price while no sale is running. If a seller changes the regular price during an active sale, the strikethrough is hidden until the sale ends and the new regular price is offered on its own — that way the disclosure is always anchored to a real event.
A small number of listings — for example, items recently imported from another marketplace — may not yet have a verified last-offered date on SuperCatch. For those listings we hide the strikethrough entirely and show only the live price, until the seller’s next price action establishes a date on our platform.
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