The 1989 Pro Set Jim Mora #278 represents a specific era of NFL coaching history, featuring the New Orleans Saints head coach in this classic sports trading card format.
Estimated delivery October 7, 2026 - October 9, 2026
30-day Returns
Market & Price History
Prices Captured Sep 23, 2026
Condition
Value
Source
Trend
Price Details
$1.43
Guide Estimate
-15.4%
Based on Aggregated Price Guide
Estimate: $1.43, based on Guide Estimate.
Source date not available
Guide Estimate: $1.43. Evidence date not available.
Asking Prices: $0.99. Evidence date: Sep 23, 2026.Lowest observed item price: $0.71; shipping and tax excluded.Lowest observed item plus quoted shipping: $1.79, among 17 offers with known shipping; tax excluded.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $1.43 to $1.69 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -15.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$9.89
Guide Estimate
-7.7%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $9.89, based on Guide Estimate.
Source date not available
Guide Estimate: $9.89. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $9.89 to $10.72 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -7.7%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$21.10
Guide Estimate
-8.1%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $21.10, based on Guide Estimate.
Source date not available
Guide Estimate: $21.10. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $21.10 to $22.97 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -8.1%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$38.62
Guide Estimate
-7.5%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $38.62, based on Guide Estimate.
Source date not available
Guide Estimate: $38.62. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $38.62 to $41.75 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -7.5%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$129.00
Guide Estimate
-10.4%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $129.00, based on Guide Estimate.
Source date not available
Guide Estimate: $129.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $129.00 to $144.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$60.00
Guide Estimate
-10.4%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $60.00, based on Guide Estimate.
Source date not available
Guide Estimate: $60.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $60.00 to $67.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$99.22
Guide Estimate
-10.5%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $99.22, based on Guide Estimate.
Source date not available
Guide Estimate: $99.22. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $99.22 to $110.83 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.5%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$60.00
Guide Estimate
-10.4%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $60.00, based on Guide Estimate.
Source date not available
Guide Estimate: $60.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $60.00 to $67.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$1.43
Source
Guide Estimate
Trend
-15.4%
Price Details
Based on Aggregated Price Guide
Estimate: $1.43, based on Guide Estimate.
Source date not available
Guide Estimate: $1.43. Evidence date not available.
Asking Prices: $0.99. Evidence date: Sep 23, 2026.Lowest observed item price: $0.71; shipping and tax excluded.Lowest observed item plus quoted shipping: $1.79, among 17 offers with known shipping; tax excluded.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $1.43 to $1.69 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -15.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$9.89
Source
Guide Estimate
Trend
-7.7%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $9.89, based on Guide Estimate.
Source date not available
Guide Estimate: $9.89. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $9.89 to $10.72 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -7.7%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$21.10
Source
Guide Estimate
Trend
-8.1%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $21.10, based on Guide Estimate.
Source date not available
Guide Estimate: $21.10. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $21.10 to $22.97 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -8.1%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$38.62
Source
Guide Estimate
Trend
-7.5%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $38.62, based on Guide Estimate.
Source date not available
Guide Estimate: $38.62. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $38.62 to $41.75 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -7.5%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$129.00
Source
Guide Estimate
Trend
-10.4%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $129.00, based on Guide Estimate.
Source date not available
Guide Estimate: $129.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $129.00 to $144.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$60.00
Source
Guide Estimate
Trend
-10.4%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $60.00, based on Guide Estimate.
Source date not available
Guide Estimate: $60.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $60.00 to $67.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$99.22
Source
Guide Estimate
Trend
-10.5%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $99.22, based on Guide Estimate.
Source date not available
Guide Estimate: $99.22. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $99.22 to $110.83 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.5%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$60.00
Source
Guide Estimate
Trend
-10.4%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $60.00, based on Guide Estimate.
Source date not available
Guide Estimate: $60.00. Evidence date not available.
This estimate is older and may not reflect today's market.
Over the last 30 days, stored prices ranged from $60.00 to $67.00 across 2 capture days. Change between Sep 5, 2026 and Sep 23, 2026: -10.4%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
Below grade 10 the guide publishes one estimate across all graders, so these rows are not PSA, BGS, CGC or SGC prices, and a low slabbed grade can sit below a clean raw copy. Grade 10 is estimated per grader.
Each point is the last stored observation that day for this printing, condition, grader, autograph status and source. Gaps mean no observation; guide estimates and asking prices are not completed sales.
Product Overview
Description
The 1989 Pro Set Jim Mora #278 stands as a distinct entry in the world of football trading cards, capturing the coaching landscape of the late 1980s. This card features Jim Mora during his tenure with the New Orleans Saints, offering collectors a tangible connection to a pivotal figure in NFL history. As a product of the Pro Set brand, this release is part of a broader catalog that defined sports memorabilia during a transformative period for the league.
For enthusiasts of vintage football cards, this product serves as a vital component for those focused on completing sets from the 1989 season. The card's design reflects the aesthetic trends of its time, providing a nostalgic look at how coaches were portrayed in mass-produced collectibles. Collectors often seek out cards like this to document the lineage of their favorite franchises, particularly teams like the Saints who have seen significant roster and coaching changes over the decades.
Understanding the context of the 1989 Pro Set release helps appreciate the value of individual cards within the broader collection. This era marked a shift in how sports brands approached player and personality representation, moving toward more dynamic layouts and color schemes. Jim Mora's presence on card #278 highlights the brand's effort to include key team figures beyond just active players, broadening the appeal for team-specific collectors.
Whether you are building a comprehensive archive of NFL coaching history or focusing on New Orleans Saints memorabilia, this card offers a direct link to the past. It is an excellent addition for anyone interested in the evolution of sports card design and the personalities that shaped the game. The enduring popularity of 1980s football cards ensures that items from this Pro Set release remain relevant to serious collectors today.
Collectors often look for specific serial numbers, card conditions, or autographs, but this card is a standard base release. Its value lies in its historical significance and its role within the larger 1989 Pro Set football collection. As you explore the market for vintage sports cards, keeping an eye on releases from this year and brand can yield rewarding discoveries for your portfolio.
Last Listing Activity
9/17/26
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Product Specs
Card Details
The catalog profile below summarizes the card identity, featured subject, and notable collectible traits.
Estimated delivery October 7, 2026 - October 9, 2026
Collector Ownership
Owned by Collectors
See how many public collections currently include this card.
0 collectors have this card
SuperCatch Expert Analysis
Market Value Insight
This 1989 Pro Set Jim Mora card represents a foundational entry point for NFL coaching memorabilia, trading significantly below the tier of active star player cards due to the subject's role as a coach rather than a player. The current market positioning reflects a niche demand where collectors value historical NFL presence over athletic performance metrics. While it lacks the premium associated with rookie cards of elite athletes, it maintains a stable, accessible price point for those building specialized coaching or franchise-specific collections.
Rarity Breakdown
As a standard base card from the 1989 Pro Set release, this item does not possess inherent scarcity mechanics such as serial numbering, short-print designations, or parallel variations. The supply is determined by the original print run of a mass-market product from the late 1980s, which was produced in high volumes for wide distribution. Consequently, the card's rarity is driven by survival rates and condition availability rather than intentional production limits or unique design features.
Investment Outlook
Investment potential is limited by the lack of rookie-card status for the subject and the absence of special parallels or inserts that typically drive collector demand. The card's value trajectory is likely to remain steady but modest, appealing primarily to niche collectors focused on New Orleans Saints history or 1980s NFL coaching figures. Without specific scarcity attributes or player-performance premiums, the card serves more as a historical artifact than a high-growth asset.
