The 1990 Pro Set Jim Kelly #40 is a vintage NFL football card capturing the Buffalo Bills quarterback during a pivotal era of the league. This catalog-level product represents a key piece of 1990s sports card collecting.
Estimated delivery October 7, 2026 - October 9, 2026
30-day Returns
Market & Price History
Prices Captured Sep 25, 2026
Condition
Value
Source
Trend
Price Details
$1.12
Guide Estimate
-22.2%
Based on Aggregated Price Guide
Estimate: $1.12, based on Guide Estimate.
Source date not available
Guide Estimate: $1.12. Evidence date not available.
Asking Prices: $1.39. Evidence date: Sep 25, 2026.Lowest observed item price: $0.99; shipping and tax excluded.Lowest observed item plus quoted shipping: $0.99, among 37 offers with known shipping; tax excluded.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $1.12 to $1.44 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: -22.2%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$2.99
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $2.99, based on Guide Estimate.
Source date not available
Guide Estimate: $2.99. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $2.99 to $2.99 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$9.49
Guide Estimate
-1.8%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $9.49, based on Guide Estimate.
Source date not available
Guide Estimate: $9.49. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $9.49 to $9.66 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: -1.8%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.00
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.00, based on Guide Estimate.
Source date not available
Guide Estimate: $27.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.00 to $27.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.00
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.00, based on Guide Estimate.
Source date not available
Guide Estimate: $27.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.00 to $27.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$35.00
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $35.00, based on Guide Estimate.
Source date not available
Guide Estimate: $35.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $35.00 to $35.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$16.00
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $16.00, based on Guide Estimate.
Source date not available
Guide Estimate: $16.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $16.00 to $16.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.06
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.06, based on Guide Estimate.
Source date not available
Guide Estimate: $27.06. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.06 to $27.06 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$16.00
Guide Estimate
0%
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $16.00, based on Guide Estimate.
Source date not available
Guide Estimate: $16.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $16.00 to $16.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$1.12
Source
Guide Estimate
Trend
-22.2%
Price Details
Based on Aggregated Price Guide
Estimate: $1.12, based on Guide Estimate.
Source date not available
Guide Estimate: $1.12. Evidence date not available.
Asking Prices: $1.39. Evidence date: Sep 25, 2026.Lowest observed item price: $0.99; shipping and tax excluded.Lowest observed item plus quoted shipping: $0.99, among 37 offers with known shipping; tax excluded.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $1.12 to $1.44 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: -22.2%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$2.99
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $2.99, based on Guide Estimate.
Source date not available
Guide Estimate: $2.99. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $2.99 to $2.99 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$9.49
Source
Guide Estimate
Trend
-1.8%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $9.49, based on Guide Estimate.
Source date not available
Guide Estimate: $9.49. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $9.49 to $9.66 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: -1.8%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.00
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.00, based on Guide Estimate.
Source date not available
Guide Estimate: $27.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.00 to $27.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.00
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.00, based on Guide Estimate.
Source date not available
Guide Estimate: $27.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.00 to $27.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$35.00
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $35.00, based on Guide Estimate.
Source date not available
Guide Estimate: $35.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $35.00 to $35.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$16.00
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $16.00, based on Guide Estimate.
Source date not available
Guide Estimate: $16.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $16.00 to $16.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$27.06
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $27.06, based on Guide Estimate.
Source date not available
Guide Estimate: $27.06. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $27.06 to $27.06 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
$16.00
Source
Guide Estimate
Trend
0%
Price Details
Based on Aggregated Price GuideGuide grade mapping; not verified grader-specific sales
Estimate: $16.00, based on Guide Estimate.
Source date not available
Guide Estimate: $16.00. Evidence date not available.
Supported by the available observations, but not a guaranteed sale price.
Over the last 30 days, stored prices ranged from $16.00 to $16.00 across 2 capture days. Change between Sep 7, 2026 and Sep 25, 2026: 0%. Compares the same source, grade and signed status. Capture days are not completed-sale counts.
Below grade 10 the guide publishes one estimate across all graders, so these rows are not PSA, BGS, CGC or SGC prices, and a low slabbed grade can sit below a clean raw copy. Grade 10 is estimated per grader.
Each point is the last stored observation that day for this printing, condition, grader, autograph status and source. Gaps mean no observation; guide estimates and asking prices are not completed sales.
Product Overview
Description
The 1990 Pro Set Jim Kelly #40 represents a specific moment in NFL history, capturing the Buffalo Bills quarterback during the early 1990s. As a standard sports trading card from the Pro Set brand, this release is part of a broader catalog of football collectibles that defined the era. Collectors often seek out these vintage cards to complete sets or to own a tangible piece of the league's past.
Jim Kelly was a central figure for the Buffalo Bills throughout the 1990s, leading the team to four consecutive Super Bowl appearances. The 1990 Pro Set release serves as a historical record of his career during this significant period. For investors and hobbyists, vintage football cards from this decade offer a distinct aesthetic and historical context that modern releases often lack. The card is identified by its number, 40, within the 1990 Pro Set product line, making it easy to track within larger collections.
The appeal of the 1990 Pro Set Jim Kelly #40 lies in its simplicity and historical accuracy. It provides a straightforward representation of one of the NFL's most recognizable quarterbacks. Whether you are a dedicated Bills fan or a general sports card enthusiast, this card offers a connection to a specific year in football history. The product is designed for those who appreciate the nostalgia of 1990s sports memorabilia and the enduring legacy of Jim Kelly on the field.
Collecting this product allows enthusiasts to engage with the rich history of the NFL. The 1990 Pro Set brand has established itself as a notable manufacturer in the trading card industry, and this card stands as a testament to that legacy. It is a versatile addition to any collection, suitable for display, trading, or long-term preservation. The combination of the player, team, and year makes this a compelling choice for anyone interested in football history.
Last Listing Activity
9/17/26
Seller Action
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Product Specs
Card Details
The catalog profile below summarizes the card identity, featured subject, and notable collectible traits.
Estimated delivery October 7, 2026 - October 9, 2026
Collector Ownership
Owned by Collectors
See how many public collections currently include this card.
0 collectors have this card
SuperCatch Expert Analysis
Market Value Insight
This 1990 Pro Set Jim Kelly card trades at a modest value relative to his status as a franchise icon, reflecting its position as a common base card from a high-volume era. While it lacks the premium associated with graded examples or special parallels, it remains accessible for collectors seeking entry-level inventory of a key Buffalo Bills figure. The current market price suggests a stable, low-tier valuation typical of ungraded base issues from the early 1990s.
Rarity Breakdown
As a standard base card without noted serial numbering, short-print designations, or parallel variations, this item represents the highest supply tier within the 1990 Pro Set football release. The absence of unique scarcity mechanics means availability is driven primarily by general market circulation rather than limited production runs. Consequently, the card does not benefit from supply constraints that typically elevate value in the secondary market.
Investment Outlook
Investment potential is limited by the card's status as a non-premium base issue, where demand is primarily driven by nostalgia rather than scarcity or condition rarity. While Jim Kelly's legacy ensures steady interest, the lack of rookie-card designation in this specific year and the common nature of the Pro Set base set cap significant appreciation. Collectors should view this as a affordable addition for completists rather than a high-growth asset.
